Make the most of your holiday property with Suffolk Secrets

Holiday letting with Suffolk Secrets

With both local and national expertise and support, you'll get the best of both worlds

Here in Suffolk, we have passionate, knowledgeable property specialists who can support you in getting your property ready to let. We're also part of the Original Cottages family, which means that you get additional benefits from our central team of experts. From pricing to marketing to property grading, we can ensure that your property is set up for a successful season, year after year.

Very impressed with the level of communication and transparency. Thank you for everything you are doing.

Homeowner Feedback, May 2020

Our advice is free and without obligation, so call us today on: 01502 722717 email: letting@originalcottages.co.uk or Request a free owner pack

 

Why let with Suffolk Secrets?

We were established in 1995, so we’re no ‘new kid on the block’.  Our years of experience, knowledge of the local area and the holiday homes we market is unrivalled. 

We have two lovely offices in Southwold and Aldeburgh, both in prime locations in the heart of the town, plus a further office at Saxmundham for our managed services. With dedicated teams for homeowner and customer service, marketing and property management, plus national sales support (more on that later), we’re able to offer a service tailored for you.  Perhaps you enjoy managing your own property and simply want to use Suffolk Secrets as a booking agent?  No problem.  Or maybe you want us to take care of everything; housekeeping, maintenance, proactive repairs, the lot?  We can take care of it.

Expert marketing

Leading digital marketing expertise & innovative activity such as virtual reality property tours.

Effective, targeted and exciting marketing activity featuring your individual property & free professional photography.

We list our properties on over 3,000 additional websites too - at no extra charge to our owners - including the following major brands:

Original Cottages
HomeAway
Airbnb
Snaptrip
Booking.com
Trip Advisor
Interhome
Love Cottages

It makes financial sense

We’ll visit your property (for free) to let you know how much you could earn.

Competitive commission rates, no sign-up or renewal fees, plus flexible property management options.

Attractive payment terms; regular monthly payments and easy to  understand statements, plus protection from cancellations and damages.

We're customer service led

Knowledgeable & friendly local team in Suffolk, plus a central team of experts.

Our holidaymakers come back year after year (which means more repeat customers for you).

Tailored property management services, arranged to suit you (we won’t try and sell you a package).

Request a free owner pack

Our response to Coronavirus (Covid-19)

From the start of the Covid-19 pandemic, we have, of course, been focused on supporting our homeowners, guests and staff. Safety has been our top priority, alongside timely information. In a world with so many unknowns, we have cut through the noise to give our homeowners clear, regular and informed communications about the situation, what it means to them, how we’re adapting, and what they need to do to adapt.  

We have made sure that we’re always available on the end of a phone or email too, and the feedback from our homeowners has been fantastic – we, and they – feel like our relationships have only strengthened during this time. 

And now, with holiday bookings on the up, we are helping our homeowners to make their properties safe and ready for visitors. We understand how holidaymakers’ needs are changing and advising our owners on how to optimise their property – from facilities, to pricing – to achieve their booking potential.  

Some quotes from our homeowners:

"Just to say thank you so much for such a thoughtful and comprehensive update, and for all of the tips, it is much appreciated and very reassuring to receive."

"Thank you all. I am so relieved that our agency have demonstrated integrity and balance. Well done."

"Many thanks for the update. Your message underlines the professionalism shown every day by your company. Let’s look forward to a healthy and happy future."

 

See below for a short video from Natalie, our Lake District manager, talking about how we’ve helped homeowners during the Coronavirus pandemic. 

Marketing your holiday home

Our websites
Our Websites

Our website is fully responsive (which means it adapts to best fit the device on which it's being viewed) and has been designed with the user experience front of mind to ensure that the booking process is seamless. We invest in ‘pay per click’ advertising and continuously work on our ‘organic’ search engine performance on Google. 
We market properties on our national website; www.originalcottages.co.uk and our luxury website; www.nicheretreats.co.uk;

Over 464,000 visitors to our own website each year

Affiliate websites
Affiliate Websites

We pay to list your properties on a range of affiliate websites, both in the UK and elsewhere in Europe, casting the net further still. These include: Airbnb, Tripadvisor, Snaptrip, Holiday Lettings and HomeAway.

Advertising on 3,000 additional websites

Social media
Social Media

We showcase holiday properties, special offers, local news and events through our social media accounts,  and actively engage with our followers on Facebook, Instagram, Twitter and Youtube through our organic and paid social media activity.

Our social media following has grown by over 11% in the last year.

 

Campaign marketing
Campaign Marketing

Our sophisticated Customer Relationship Management software (CRM) gives us outstanding insights into customer demographics, booking behaviour, marketing preferences and interests. We regularly communicate with our customers with personalised, targeted emails. We feature properties, events and special offers, tailoring the content to suit each customers’ own unique preferences.

Over 1.6million marketing emails sent to our customer base every year

Brochures
Brochures

Taking advantage of the significant footfall we have passing our offices, we produce a full colour brochure updated annually, with high quality imagery of our beautiful holiday properties. This can also be requested online and we give it out to visitors at the events we attend and through local businesses too.

We distribute over 20,000 brochures per year!

Shows
Local Shows and Events

We attend local, county and national shows, so people can meet us and find out about our holiday properties. We have high quality show displays, branded giveaways and run a 'win a holiday' competition to build our customer base and attract new holidaymakers to our properties.

Advertising & PR
Advertising and PR

We place carefully timed advertisements in local press and selected national magazines and papers. We work with local and national PR specialists, journalists and high profile bloggers to gain our cottages as much coverage as possible. We also work closely with local tourism agencies including Visit Suffolk and The Suffolk Coast DMO.

Multiple relationships formed with national brands, for example Stokes Sauces, Virgin Wines and John Lewis.

Our offices
Local Presence

Our offices in Southwold and Aldeburgh are in prime location and our window displays and digital signage are designed to catch the eye of passing holidaymakers. Our branded company vehicles are another great way we spread brand awareness across the county.

Our high street offices are perfectly positioned to advertise our holiday properties to passers-by.

Request a free owner pack

Tailored property management service

Our websites
Housekeeping

Suffolk Cottage Care’s monthly housekeeping service plan takes care of all holiday home changeover cleaning including a regular and reference checked housekeeping and alternative cover when required, an agreed service level agreement with your housekeeper, regular monitoring of cleaning standards and fixed changeover costs per booking.  Booking notifications go directly to your housekeeper so you don’t have to worry about a thing.

Regular housekeeper and monitored standards

Affiliate websites
Maintenance

Sometimes things just don’t go to plan.  Plumbing leaks, electrical appliance failure, heat breakdowns etc.  We’re here to help with a monthly service that includes a 7-day emergency phone line for guests to use from 9am to 9pm in the event of maintenance issue during their stay and a ‘fully covered plan’ including a comprehensive monthly property inspection giving you complete peace of mind that your property is in tip-top condition.

Peace of mind for you and your guests

Social media
Linen Hire and Purchase

Guest expectations are continually rising and ‘hotel style’ crisp white sheets and fluffy white towels are high on the wish-list for self-catering accommodation. Suffolk Cottage Care can provide an extensive range of high quality, reasonably priced linen which is available for purchase.  We also provide a linen hire service which is a great alternative to purchasing your own linen.

Luxury hotel standards in your self-catering holiday home.

 

Campaign marketing
Welcome Packs and Toiletries

First impressions and attention to detail create lasting memories for your guests and what could be nicer than a luxury welcome hamper brimming with the tastes of Suffolk?  Our welcome packs include Adnams ale, Pump Street Chocolate, Stokes condiments and more.  We also provide a range of L’Occitaine toiletries to add a little indulgence to your bathrooms.

The little touches really count.

 
 
 

Request a free owner pack

Maximise your income

Maximise your income with minimum inconvenience

Combining over 25 years holiday letting experience nationally with our local expertise in Suffolk we know how to maximise your income through holiday letting.

 

Competitive commission, strong bookings and good income levels

 

Individually researched price bands and optimised calendar

 

Bespoke marketing showcasing your property's unique features

 

Expert property management including housekeeping, maintenance and linen services

 

High repeat booking percentage builds your customer base year after year

 

Additional homeowner benefits

10% Original Cottages discount
10% Original Cottages discount

As we are part of the Original Cottages group, our homeowners enjoy a 10% discount off their own holidays.

With over 5,000 Original Cottages properties to choose from, you too could enjoy exploring the UK for less. 

Partner discounts
Exclusive discounts from our partners

We love loyal customers. To say thank you for choosing us, we’ve teamed up with a range of local and national companies to ensure that you are rewarded with some seriously great offers and discounts.

Property Advice

How to make your property stand out from the crowd

How to make your property stand out from the crowd

Knowing the answer could make the difference between potential holiday makers scrolling past or pressing the ‘book now’ button.

Read more

Do You Know Your Place?

Understanding your audience and knowing how to price your holiday let are key when it comes to maximising your income

Read more

How to join our family

If you’re interested in letting with us our knowledgeable and friendly team members are on hand to advise and support you through the simple 3-step process.

1

Contact us

Call or send us an enquiry so we can arrange an informal chat with one of our knowledgeable team members.

2

Arrange to meet

We would love to visit your property, or arrange a video meeting and tour (whichever is more appropriate) with no-obligation on you at all.

3

Join our family & receive bookings

We arrange your property setup and once live we launch our marketing activity to secure bookings and generate you income.

Meet the Team

Hannah
Hannah Cooper
Property Recruitment Manager
Lauren
Lauren Barnes
Property Recruiter
Megan
Megan Desborough
Property Recruiter
Robyn
Robyn Moran
Property Admin Assistant

Please fill in your details below to request a Homeowner Information Pack. We will send you a guide filled with information about successful holiday letting and how to maximise your return on your second home, and will follow this with a friendly call to discuss how we can best help you. 

Request a free owner pack

To receive our holiday letting guides and learn more about our services, simply enter your details below.